A profitable, founder-led Australian workforce management SaaS
RosterElf is staff management software for shift-based teams — the workforce management platform spanning rostering, payroll and HR. A company profile for prospective partners and investors, not a fundraising notice.
Company at a glance
A snapshot of the business as it stands today.
30,000+
Workplaces on the platform
Shift-based teams across Australia, New Zealand and the United Kingdom.
10+
Years in business
since 2014
4.7★
Average rating
351+ reviews
60+
Industries
shift-based sectors
Founder-led
Privately held
independent & self-funded
One platform for the whole workforce
RosterElf brings rostering, time and attendance, payroll, HR, communication and analytics into a single system for shift-based SMEs — the breadth that wins customers and keeps them.
Employee rostering
Drag-and-drop scheduling with Perfect Match® to fill every shift with the right, available and compliant staff.
Time & attendance
GPS clock-in/out, kiosk and mobile timesheets that flow straight through to payroll.
Payroll integrations
Native Xero and MYOB integration with built-in Australian award interpretation.
HR software
Onboarding, documents, leave and people management — the fast-growing HR layer for SMBs.
Communication
Team messaging, shift alerts and announcements that keep every site in sync.
Workforce analytics
Live wage-cost, attendance and labour insights to protect margins as teams scale.
What makes it defensible
From rostering to complete workforce management
RosterElf started in 2014 as staff rostering software. We added time and attendance and native payroll integration, and we’re now becoming a full HR platform for small and medium businesses.
- 2014 — where we started
Staff rostering
RosterElf launched as fast, mobile, drag-and-drop rostering software built for managers running shift-based teams.
- Then — we expanded
Time, attendance & payroll
We added GPS time and attendance, automated award interpretation, and native payroll integrations — connecting rosters straight to pay.
- Now — where we’re heading
Complete HR for SMBs
We’re building out a full HR platform — onboarding, documents, leave and people management — so one system runs the whole workforce.
Recurring revenue model
Predictable SaaS subscriptions that scale naturally as customers grow their teams.
Per-staff pricing
Tiered plans charged per active staff member.
Active staff
Revenue grows as each customer adds team members.
30,000+ workplaces
A broad base across 60+ shift-based industries.
Predictable recurring revenue
Billed monthly or annually, with an annual discount.
Trusted by Australian businesses
From local cafes to national retail chains, thousands of businesses rely on RosterElf for rostering, HR and payroll.
Where we're heading
A clear, focused roadmap — complete the HR platform, lead on AI-assisted scheduling, and extend across Australia, New Zealand and the UK.
Complete the HR platform
Build out HR software for SMBs — onboarding, documents, leave and people management on top of rostering and payroll.
AI-assisted scheduling
Build on Perfect Match® and AI rostering to make optimal, compliant rosters effortless for shift-based teams.
Grow across AU, NZ & the UK
Extend the proven Australian playbook into New Zealand and the United Kingdom — comparable markets where shift-based SMEs face the same rostering and compliance challenges.
Leadership team
Founder-led and privately held — the people accountable for the business.
Investor & partnership enquiries
For investment and partnership conversations, reach our team directly. We respond to genuine enquiries.
Email the investor teamInvestor FAQs
Common questions about RosterElf as a company.
- No. This is a company profile for prospective partners and investors who want to understand the business. It is not an offer of securities or a fundraising notice. For enquiries, contact our investor team.
- RosterElf is privately held and founder-led. The operating entity is RosterElf Pty Ltd (ABN 67 164 843 609), based in Mount Hawthorn, Western Australia.
- RosterElf started in 2014 as staff rostering software, then added time and attendance and native payroll integration. We are now building out a complete HR platform for small and medium businesses - so one system runs rostering, payroll and HR.
- RosterElf operates a recurring SaaS subscription model. Customers pay per active staff member on tiered plans, billed monthly or annually, with a discount for annual commitment. This produces predictable, recurring revenue that scales with customer headcount.
- RosterElf serves small and medium businesses across Australia, New Zealand and the United Kingdom, in 60+ shift-based industries including hospitality, retail, healthcare and services - sectors where rostering, time and attendance, and award compliance are mission-critical. The product is Australian-built and founder-led.
- Email our investor team and we will follow up to arrange a discussion.