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Our Ethos

Small enough to care, big enough to deliver

We may not be the biggest — but we care the most. Compare our features, pricing, support and reviews, and you’ll see we consistently punch above our weight. RosterElf delivers the speed, personal attention and real accountability that big platforms simply can’t match.

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4.8 stars, 157 ratings
We are different

A different kind of software company

Product and People

Why I built RosterElf

BUILT WITH YOU

Customer feedback drives our roadmap

YOUR FEEDBACK MATTERS

Your feedback shapes our product — literally

OUR PROMISE

Support that actually supports you

REAL PEOPLE REAL HELP

Fast, human, Australian-based support

OUR APPROACH

Innovation without the bloat

SIMPLICITY

Powerful features, without overcomplicating your day

OUR TRACK RECORD

Stability you can trust

A DECADE OF DELIVERY

Over 10 years of helping small businesses run better

Verified Ratings

Trusted by 30,000+ workplaces

Xero
4.9 / 5
Google
4.8 / 5
G2
4.5 / 5
Capterra
4.3 / 5
9 Reasons

9 reasons why you should choose RosterElf

Here are the top nine reasons why RosterElf stands out as the premier choice for businesses looking to simplify rostering, payroll and HR

Incredibly simple to use

Incredibly simple to use

RosterElf is built for real people, not tech experts. Managers publish rosters in minutes, staff get instant updates, and everyone stays in sync — no training manuals required.

Loved by 30,000+ customers

Loved by 30,000+ customers

Hospitality, retail, clubs, healthcare, and trades rely on RosterElf for its reliability and accuracy. Many customers have stayed 5–10 years because it “just works.”

Transparent, all-inclusive pricing

Transparent, all-inclusive pricing

No hidden add-ons, no confusing bundles. One simple price includes rostering, time & attendance, payroll, reporting and support — with generous 28% annual discounts.

Built for Aussie business

Built for Aussie business

Every feature is tailored for Australian SMBs with shift-based staff — award interpretation, compliance checks, budgeting tools and overtime rules are built for local needs.

Proven ROI and cost savings

Proven ROI and cost savings

RosterElf reduces payroll errors, cuts admin time, improves compliance, and lifts staff satisfaction. Customers regularly report 3–5× ROI within months.

Real human support

Real human support

Our Australian-based team is here to help with setup calls, guides, videos and onboarding. No chatbots, no ticket queues — just real people when you need them.

Continuous innovation

Continuous innovation

RosterElf improves every quarter with new features like Perfect Match™ AI and HRHub. You’re not buying static software — you’re joining a platform that grows with your business.

Perfect Match™ AI Scheduling

Perfect Match™ AI Scheduling

Automatically generate the ideal roster using staff availability, skills, awards, and labour budgets. Save hours each week and eliminate manual rostering mistakes.

All‑in‑one workforce management

All‑in‑one workforce management

Replace multiple tools with one platform for rostering, time tracking, leave, onboarding, HR records and team chat. Everything connects seamlessly.

Customer Reviews

What our users are saying

Hear it from the pros

See all reviews
Google Review

“We are extremely happy with Roster Elf, it's a great improvement on the previous system we were using. Sean and all the staff have been fantastic, really know their stuff and make using RosterElf a pleasure.”

Andrew Nathan
Andrew Nathan
Google Review

“Sean was an amazing help, very patient and thorough.”

Monica Van De Laak
Monica Van De Laak
Google Review

“This app has completely transformed the way I manage my business. Sean’s guidance in tailoring it to my needs was exceptional - his knowledge, calmness and support made all the difference. If you’re struggling with rostering or scheduling, I can’t recommend Roster Elf highly enough. I went from almost closing my doors to feeling inspired about growth and expansion. Deeply grateful.”

Zalia Joi
Zalia Joi
Google Review

“I had a great experience using this software for about 2 years, it really revolutionized our business and eliminated a lot of unnecessary work! The most impressive thing about Rosterelf was how quickly the team made improvements to their software”

Ethan Sanders
Ethan Sanders

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4.8 stars by 1570 users
100+ countries
30,000+ users