Small enough to care, big enough to deliver
We may not be the biggest — but we care the most. Compare our features, pricing, support and reviews, and you'll see we consistently punch above our weight. RosterElf delivers the speed, personal attention and real accountability that big platforms simply can't match.
10+
Years in business
Serving Australian SMBs since 2014
30,000
Workplaces
Using RosterElf across Australia
4.7★
Average rating
Across Google, Xero & G2
100%
Australian support
Real people, local timezone
"I built RosterElf over a decade ago because I know exactly what it feels like to juggle rosters, shifts, payroll and team issues while trying to grow a business. From day one, our ethos has been simple: listen to customers, build only what adds real value, and support people like they matter — because they do. If you give us a go, I promise you'll feel the difference."
Simon Ingleson
Founder & CEO
Why businesses choose RosterElf
Customer feedback drives our roadmap
Every feature inside RosterElf exists because a real business asked for it, tested it and helped refine it. When customers speak, we build.
See our public roadmapFast, human, Australian-based support
When you reach out, you speak to a real person who understands your business, your award rules and your payroll setup. No bots. No outsourced call centres.
Read verified reviewsPowerful features, without the bloat
RosterElf is designed to be simple — not basic, simple. You get rostering, time tracking, payroll integration, HR and AI scheduling without the clutter of bloated platforms.
Explore featuresA decade of stability you can trust
RosterElf isn't new or untested. With 10+ years in business, deep Xero and MYOB integrations and consistent growth, we're here for the long haul.
Read customer storiesExperience the RosterElf difference
Start your free trial and see why over 30,000 Australian workplaces trust us with their rostering, payroll and HR. Built for Australian small businesses.
What our users are saying
Hear it from the pros
Andrew Nathan
November 13, 2025
"We are extremely happy with Roster Elf, it's a great improvement on the previous system we were using. Sean and all the staff have been fantastic, really know their stuff and make using RosterElf a pleasure."
Monica Van De Laak
October 16, 2025
"Sean was an amazing help, very patient and thorough."
Mary C.
October 13, 2025
"I can see my roster, enter availability, put leave in advance and clock on and off easily."
Frequently asked questions
- RosterElf is founder-led, privately held, and focused entirely on serving Australian small businesses. We're not chasing growth at all costs or answering to venture capital investors. We measure success by the impact we have on customers every day — not by company size or market share.
- Simon Ingleson, our founder and CEO, built RosterElf because he knows what it's like to juggle rosters, shifts, payroll, and team issues while growing a business. His ethos — listen to customers, build real value, and support people like they matter — guides every decision we make.
- We're not the biggest, but we care the most. We deliver speed, personal attention, and real accountability that big platforms can't match. We're large enough to provide enterprise-grade features and reliability, but small enough to treat every customer like they matter.
- Every feature inside RosterElf exists because a real business asked for it, tested it, and helped refine it. We maintain a public roadmap where customers can upvote features, and we prioritise the tools that genuinely move the needle. When customers speak, we build.
- RosterElf has been supporting Australian businesses for over 10 years. We're not new, untested, or experimental. With over 30,000 customers, strong retention, and consistent year-on-year growth, we're here for the long haul — and getting stronger every year.
- No. RosterElf is founder-led and privately held. We're not answering to venture capital investors or being pushed to maximise short-term profits at the expense of customers. This independence allows us to focus on long-term value, customer satisfaction, and building the right features — not chasing growth at all costs.
- Being Australian-based means our support team, development team, and leadership are all in Australia. When you reach out for help, you speak to someone who understands Australian awards, compliance, and business culture. Our office hours align with yours, and we respond in your timezone — not on the other side of the world.
See our ethos in action
Watch real testimonials, read customer stories and see verified reviews from businesses like yours.
Start your free 15 day RosterElf trial today
Join 30,000+ Australian businesses using RosterElf to simplify rostering, payroll and HR.