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Operational & Administrative HR Terms

What is a Welcome letter?

Updated 31 Jan 2026 5 min read

A welcome letter is a personal message sent to new employees before or on their first day, typically from their manager or leadership. It expresses enthusiasm about the hire, provides key first-day information, and helps set a positive tone for the employment relationship.

Understanding welcome letter

A welcome letter is a personal touch in the onboarding process. It makes new employees feel valued and expected, provides essential first-day information, and sets a positive tone for the relationship. A thoughtful welcome letter reduces first-day nerves.

Welcome letter purposes

  • Express enthusiasm
  • Provide first-day info
  • Reduce anxiety
  • Start relationship

Impact

  • Makes newcomers feel valued
  • Shows organisation is prepared
  • Sets positive tone
  • Personal connection from manager

What to include

Welcome letter elements

Personal greeting: Address them by name, express genuine welcome
Why you're excited: Specific reasons you're glad they're joining
First-day logistics: When to arrive, where to go, who to meet
What to expect: Brief overview of first day/week
Contact information: Who to reach out to with questions
Personal sign-off: From the manager (not generic HR signature)

Best practices

Do

  • Personalise with specifics
  • Send before first day
  • Be warm and welcoming
  • Include practical information

Avoid

  • Generic template language
  • Being overly formal
  • Information overload
  • Waiting until first day

Make it personal

A welcome letter that could be sent to anyone feels hollow. Reference something from their interview, mention a specific skill you're excited about, or explain why they're a great fit. Five minutes of personalisation makes a significant difference.

Common mistakes

Copy-paste templates

Generic templates that obviously aren't personal. New employees can tell when they're receiving a form letter. Take time to personalise - it only takes a few minutes.

Too long and detailed

Overwhelming new starters with every policy and procedure. The welcome letter is a greeting, not the employee handbook. Keep it warm and focused on first-day essentials.

No welcome letter at all

Skipping the welcome entirely. New employees arrive not knowing what to expect or whether anyone's prepared for them. A simple welcome message makes a big difference.

Key takeaways

Welcome letters make new employees feel valued and prepared. Send them before the first day, personalise them, include essential logistics, and keep them warm rather than formal. A thoughtful welcome letter sets a positive tone for the employment relationship.

RosterElf's staff management helps Australian businesses create great first impressions with smooth scheduling and team coordination.

Frequently asked questions

Steve Harris

Written by

Steve Harris

Steve Harris has spent over a decade advising businesses in hospitality, retail, healthcare, and other fast-paced industries on how to hire, manage, and retain great staff. At RosterElf, he focuses on sharing actionable advice for business owners and managers — covering everything from smarter interview techniques and compliance with Australian employment laws, to building positive workplace cultures.

General information only – not legal advice

This glossary article about welcome letter provides general information about Australian employment law and workplace practices. It does not constitute legal, HR, or professional advice and should not be relied on as a substitute for advice specific to your business, workforce, or circumstances.

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