RosterElf Logo
FREE JOB DESCRIPTION

Retail sales assistant job description

A comprehensive job description template for retail sales assistant positions in Australian retail businesses. Covers customer service duties, sales skills, qualifications and conditions aligned with the General Retail Industry Award.

Retail sales assistant job description

PDF format • Ready to download

Customer service and sales duties
Required skills and qualifications
Aligned with General Retail Industry Award
Ready to customise for your store

By downloading, you agree to our template disclaimer

Retail sales assistant helping customer in store

About the retail sales assistant role

A retail sales assistant is a customer-facing role responsible for providing excellent service, assisting with sales and maintaining store presentation. The role is fundamental to retail operations and often serves as an entry point to careers in retail management.

In Australia, retail sales assistants are typically classified under the General Retail Industry Award 2020 (MA000004) as Retail Employees. Classification levels depend on experience, skills and responsibilities, with progression available for those who develop their careers in retail.

This template provides a foundation for creating clear, compliant job descriptions that attract quality candidates while setting appropriate expectations. Once hired, manage your retail team efficiently with retail rostering software.

Key responsibilities

Core duties included in this job description template

Customer service

Greeting customers, assisting with product enquiries, providing recommendations and ensuring a positive shopping experience.

Sales assistance

Helping customers find products, explaining features and benefits, upselling and cross-selling where appropriate.

Cash handling

Operating point-of-sale systems, processing cash and card transactions, handling refunds and exchanges accurately.

Stock management

Replenishing shelves, maintaining stock levels on the floor, assisting with deliveries and stock counts.

Store presentation

Maintaining visual merchandising standards, keeping displays tidy, ensuring signage is accurate and store is clean.

Loss prevention

Following security procedures, being vigilant for theft, handling merchandise security tags and reporting suspicious activity.

Skills and attributes

What to look for in candidates

Communication

Clear verbal communication with customers and team members, active listening and ability to explain product information.

Customer focus

Genuine interest in helping customers, patience with diverse shoppers and ability to handle complaints professionally.

Energy and enthusiasm

Positive attitude on the shop floor, ability to stay motivated during quiet periods and busy rushes.

Product knowledge

Ability to learn about products quickly, understand features and benefits, and make appropriate recommendations.

Teamwork

Collaborative attitude, willingness to help colleagues, and contribution to a positive store environment.

Reliability

Punctuality, consistent attendance, flexibility with roster and professional presentation.

Qualifications and requirements

Retail sales assistant positions typically have minimal formal qualification requirements, making them accessible entry-level roles. Focus on attitude, availability and customer service aptitude.

  • Working rights (Required)

    Eligibility to work in Australia

  • Customer service experience

    Previous retail or customer-facing experience is advantageous

  • Cash handling experience

    Experience with POS systems and handling money

  • Certificate III in Retail

    Formal retail qualification is desirable for progression

  • First aid certificate

    Current first aid certification is preferred in some stores

Retail store interior with merchandise displays

Working conditions

Set clear expectations for candidates about the retail work environment

  • Standing and walking for extended periods throughout shifts
  • Working weekends, public holidays and during peak retail periods
  • Lifting and carrying stock items (up to 10-15kg)
  • Fast-paced environment during busy trading periods and sales events
  • Compliance with uniform and grooming standards
  • Variable hours based on store trading patterns

Award coverage

Understanding the General Retail Industry Award

General retail industry award 2020

Most retail sales assistant positions in Australia are covered by the General Retail Industry Award 2020 (MA000004). This modern award sets minimum pay rates, penalty rates, allowances and conditions for employees in retail establishments. View current Retail Award pay rates.

The award classifies retail employees across multiple levels. A retail sales assistant typically starts at Level 1 (entry-level) and may progress to higher levels based on experience, skills and additional responsibilities. Use award interpretation software to calculate pay accurately.

Penalty rates and loadings

Retail employees are entitled to penalty rates for work performed outside standard hours. This includes higher rates for Saturday, Sunday, public holidays and evening work. Casual employees receive a 25% loading in lieu of leave entitlements.

Specific rates depend on the employee's classification level and employment type. Ensure your payroll system correctly applies all applicable loadings and penalties to maintain compliance practices with Fair Work requirements.

Who should use this template?

This job description template is designed for Australian retail businesses

Whether you run a small boutique or a large retail chain, clear job descriptions help attract quality candidates.

How to use this template

Tips for customising the job description for your store

1

Add your store details

Include your business name, location, store type and a brief description of what you sell.

2

Specify product knowledge

Mention any specific product knowledge required — fashion, electronics, homewares, etc.

3

Define experience level

Clarify if this is entry-level with training provided or requires experienced sales professionals.

4

Include availability requirements

Be specific about weekend requirements, evening shifts and peak period availability expectations.

5

Check award coverage

Confirm the General Retail Industry Award applies to your business and update classification levels accordingly.

6

Review regularly

Update the job description when responsibilities change or when recruiting for seasonal positions.

Legal disclaimer

This template is designed to reflect Australian workplace standards and retail industry practices at the time of publication. It is provided as a general guide only and does not constitute legal advice.

You should review and tailor this template to suit your business, store type and specific requirements. Confirm the applicable modern award for your business and support compliance with all relevant employment laws. For complex situations, seek independent legal or HR advice.

RETAIL FAQ

Frequently asked questions

Common questions about retail sales assistant job descriptions, qualifications and employment in Australian retail. Built for Australian small businesses.

  • The terms 'retail sales assistant' and 'shop assistant' are often used interchangeably in Australia. Under the General Retail Industry Award, both roles typically fall under the Retail Employee classification. The specific title may vary by retailer, but the core duties of customer service, sales and store maintenance remain similar.
  • Most retail sales assistant positions are covered by the General Retail Industry Award 2020 (MA000004). This award applies to employees in retail establishments including department stores, specialty shops, supermarkets and other retail businesses. Always verify which award applies to your specific retail business.
  • Under the General Retail Industry Award, retail sales assistants typically start at Level 1 (entry-level) and progress to Level 2 with experience. Level 3 applies to employees with trade qualifications or specialised skills. Level 4 and above involve supervisory or management responsibilities. See our Retail Award pay rates guide for current rates.
  • While not legally required, including indicative pay rates helps attract suitable candidates and sets clear expectations. You can reference the applicable award rate or use phrases like 'Award rates plus penalties' or 'Competitive hourly rate based on experience.' Check the current Retail Award rates for guidance.

Regulatory sources

This job description is aligned with Australian workplace award requirements.

Ready to hire your next retail sales assistant?

Download our comprehensive retail sales assistant job description template and start attracting qualified candidates today.

Need help with rostering? See how RosterElf can help