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WELLNESS CUSTOMER STORY

Pressed Earth

Pressed Earth cold-pressed juice products

Pressed Earth is a Perth-based cold-pressed juice and wellness brand. When rising costs with their previous platform became unsustainable, they switched to RosterElf — cutting their rostering costs by 50% while gaining a more intuitive system.

  • 50% cost reduction compared to Deputy

  • Intuitive setup with fast staff adoption

  • Seamless Xero integration for payroll

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4.8 stars, 1,570 ratings

Best-rated rostering & HR software on Xero and Google

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"We're probably paying half of what we were paying."

Luke Kelsey

Director, Pressed Earth

THE STORY

The story of pressed earth

Pressed Earth team and production
CUSTOMER STORY

About pressed earth

Pressed Earth is a Perth-based cold-pressed juice and wellness brand dedicated to creating high-quality, health-focused products for their customers.

As a wholesaler, they need efficient operations to keep up with demand. But their previous rostering platform was becoming increasingly expensive with add-ons and features they didn't need.

Director Luke Kelsey knew there had to be a better option — one that delivered the functionality they needed without the premium price tag.

THE CHALLENGE

Challenges before RosterElf

Before switching to RosterElf, Pressed Earth faced mounting frustrations with their previous platform.

Rising costs with Deputy platform eating into margins

Unnecessary paid add-ons and features they didn't use

Complex setup making staff adoption difficult

Time-consuming manual payroll processes

Bookkeeper spending too long on payroll processing

Lack of proactive support and check-ins

THE SOLUTION

How RosterElf helped pressed earth

  • Cost-effective rostering at 50% of their previous spend
  • Intuitive interface that was easy to set up
  • Seamless Xero integration for automated payroll
  • Reduced bookkeeper workload significantly
  • Proactive support with regular check-ins
Pressed Earth testimonial
IN THEIR WORDS

What luke says about RosterElf

1. cut costs by 50%

"We're probably paying half of what we were paying."

— Luke Kelsey

For a growing business like Pressed Earth, every dollar matters. Their previous platform had become increasingly expensive with add-ons and features they simply didn't need.

Switching to RosterElf cut their rostering costs in half — without sacrificing any of the functionality they actually use. That's money back into the business where it belongs.

2. intuitive setup that just works

"I found it pretty intuitive to set everything up."

— Luke Kelsey

Switching platforms can be daunting. There's always the fear that migration will be painful and staff will struggle with a new system.

Luke found RosterElf refreshingly straightforward to set up. The interface made sense from the start, and the transition was smooth with minimal disruption to his team.

3. bookkeeper saved significant time

"Our bookkeeper said it was a lot less time than previously."

— Luke Kelsey

Payroll processing is often the most time-consuming part of workforce management. When your bookkeeper is spending hours on it, that's a real cost to your business.

With RosterElf's Xero integration, Pressed Earth's bookkeeper now spends significantly less time on payroll. Timesheets flow automatically into payroll, reducing manual work and the risk of errors.

4. proactive support that checks in

"Most of the time it's RosterElf calling me to check in."

— Luke Kelsey

Most software companies only hear from you when something's wrong. You submit a ticket and wait. It's reactive, impersonal, and frustrating.

RosterElf takes a different approach. Luke found that the team proactively reaches out to check everything's running smoothly. It's the kind of support that builds trust and shows they genuinely care about their customers' success.

5. all the functionality without the bloat

"We got everything we needed without paying for features we don't use."

— Luke Kelsey

Enterprise software often comes loaded with features designed for much larger organisations. For small and medium businesses, that means paying for complexity you don't need.

RosterElf gave Pressed Earth exactly what they needed: rostering, time tracking, and Xero integration. No unnecessary bells and whistles — just reliable tools that work.

FAQ

Frequently asked questions

  • RosterElf provides rostering software designed for construction and trades. Schedule crews across multiple job sites with drag-and-drop simplicity, track certifications like white cards, and integrate with payroll systems like Xero for seamless operations.
  • Pressed Earth cut their software costs by 50% after switching from Deputy to RosterElf. They found the platform intuitive to set up, their bookkeeper saves significant time on payroll processing, and they receive proactive support with regular check-ins from the RosterElf team.
  • Yes, RosterElf supports GPS time tracking so workers can clock in and out at different construction sites. Photo verification and geofencing ensure accurate timesheets across all your project locations.
  • RosterElf is designed to be intuitive for everyone. Tradies download the mobile app, view their roster, and clock in with minimal training. Push notifications keep them informed of schedule changes, and shift swap features let them manage availability easily.
  • Yes, RosterElf includes award interpretation that automatically calculates overtime, penalty rates, and allowances for construction awards. This ensures compliance and accurate pay for your team.

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4.8 stars by 1,570 users
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