Why choose RosterElf for your UK team?
Born in Australia, trusted by UK shift-based businesses for over 10 years. We built RosterElf to make rota management, payroll and compliance genuinely simple — and we've been doing it longer than most.
Built in Australia, trusted in the UK
Perth, Australia
Est. 2015
10+ years
United Kingdom
UK-ready
RosterElf was founded in 2015 in Perth, Australia, with a simple goal: make workforce management genuinely easy for shift-based businesses. No bloated enterprise software, no hidden fees — just a platform that works.
Over the past decade, we've grown from a local Australian tool into a platform trusted by businesses across the UK. We adapted RosterElf for UK compliance — Working Time Regulations, National Minimum Wage checks, Xero UK integration, GBP budgeting — because UK businesses deserve the same simplicity and reliability.
We're still the same team: Australian-built software with straightforward pricing, real human support, and a track record that speaks for itself.
Results our customers achieve
Real results from businesses using RosterElf
95%
Payroll time saved
Customers cut payroll processing from days to hours
50%
Cost reduction
Many save half their software costs after switching
45 min
Training time
Most teams are up and running in under an hour
10+
Years in business
Serving shift-based businesses since 2015
See why businesses trust RosterElf
Watch testimonials, read case studies, explore reviews, and discover our values.
Video testimonials
Watch real business owners share their RosterElf experience on camera.
Watch videosCustomer stories
Read detailed case studies with measurable results from businesses like yours.
Read storiesOnline reviews
See 4.8-star ratings and hundreds of verified reviews on Google, Xero, and G2.
View reviewsOur ethos
Discover our values, mission, and commitment to your business.
Learn moreMeet our experts
Our workforce management specialists create practical guides on employment law, rota management, and compliance.
9 reasons UK businesses choose RosterElf
Here are the top nine reasons why RosterElf stands out for businesses looking to simplify rota management, payroll and HR.
Incredibly simple to use
Managers publish compliant rotas in minutes, staff get instant updates, and WTR checks happen automatically — no training manuals required.
Learn moreTrusted for over 10 years
From hospitality to healthcare, businesses across the UK and Australia rely on RosterElf because it just works. Many customers have stayed 5–10 years.
Learn moreTransparent, all-inclusive pricing
No hidden add-ons, no confusing bundles. One simple price includes rota scheduling, time & attendance, payroll, reporting and support — with 25% annual discounts.
Learn moreAustralian-built, UK-ready
Born in Australia and trusted across the UK for over a decade. WTR compliance, NMW checks, Xero UK integration and GBP budgeting — all built in.
Learn moreProven ROI and cost savings
UK businesses using RosterElf reduce payroll errors, cut admin time, and stay WTR-compliant — while saving on labour costs in GBP. Customers regularly report 3–5× ROI within months.
Learn moreReal human support
Our team supports UK businesses during GMT/BST hours with setup calls, guides, videos and onboarding. No chatbots, no ticket queues — just real people when you need them.
Learn moreContinuous innovation
RosterElf improves every quarter with new features like Perfect Match™ AI and HR Hub. You're not buying static software — you're joining a platform that grows with your business.
Learn morePerfect Match™ AI scheduling
Automatically generate the ideal rota using staff availability, skills, WTR compliance, and labour budgets. Save hours each week and eliminate manual scheduling mistakes.
Learn moreAll-in-one workforce management
Replace multiple tools with one platform for rota scheduling, time tracking, holidays, onboarding, HR records and team chat. Everything works together.
Learn moreHear from businesses like yours
Hear from business owners across our global network who rely on RosterElf every day.
Bush Kids Childcare
Oliver Wood, Director
"Payroll processing time has been cut by 90-95%."
The Embassy Subiaco
Teresa Klenk, Founder
"You only have to learn one intuitive system. They understood it within 45 minutes."
What shift-based businesses say about RosterElf
Verified reviews from real customers
Andrew Nathan
November 13, 2025
"We are extremely happy with Roster Elf, it's a great improvement on the previous system we were using. Sean and all the staff have been fantastic, really know their stuff and make using RosterElf a pleasure."
Monica Van De Laak
October 16, 2025
"Sean was an amazing help, very patient and thorough."
Mary C.
October 13, 2025
"I can see my roster, enter availability, put leave in advance and clock on and off easily."
Start your free 15 day RosterElf trial today
Join thousands of UK and Australian businesses using RosterElf to simplify rota management, payroll and HR.
Frequently asked questions
- RosterElf has been helping shift-based businesses for over 10 years. Built in Australia and trusted across the UK, you get WTR-compliant rota scheduling, Xero UK integration, GBP labour budgeting, Perfect Match™ AI scheduling, and real human support during UK business hours — all at a transparent, all-inclusive price.
- RosterElf is designed for simplicity, transparent pricing, and real support. You'll find faster onboarding, clearer pricing with no hidden add-ons, and a genuinely responsive team available during GMT/BST hours. Many customers switch to us after finding larger platforms too complex or expensive for their needs.
- Absolutely. RosterElf is trusted across hospitality, retail, healthcare, care homes, pubs, logistics, and many more UK sectors. If you manage shift-based employees and want compliant rotas with accurate payroll integration, RosterElf is built for you.
- RosterElf is designed around simplicity. Managers can publish rotas in minutes, staff receive instant notifications on their phones, and time tracking is as easy as clocking in via mobile. Most teams are up and running within 45 minutes, with minimal training required.
- Most businesses are building rotas and tracking time within a few hours. Our team offers setup calls, video guides, and live chat support during UK business hours to help you import staff, configure compliance settings, connect Xero UK, and publish your first rota. You'll be supported every step of the way.
- Yes. RosterElf offers a risk-free trial with full access to all features. Test rota scheduling, time tracking, payroll integration, and Perfect Match™ AI with your own team. No credit card required to start. Our support team is available throughout your trial to help you get the most value.
- Customers consistently mention three things: ease of use (simple, intuitive, no training required), responsive support (fast, knowledgeable, real people), and ROI (saves time, reduces errors, cuts costs). Read verified reviews on our reviews page, watch video testimonials on our testimonials page, or explore detailed case studies on our customer stories page.